matt regan
Building bodybuilding media, preserving its culture, and helping shape its future.
Founder of MuscleMag • Host of Reps & Rumors • Digital Marketing Executive
About matt
For more than a decade, I've worked behind the scenes with some of the biggest brands in sports nutrition, athlete marketing, and bodybuilding media.Today I'm focused on building MuscleMag, growing Reps & Rumors, and documenting the athletes, brands, stories, and business that power the fitness industry.
MuscleTech
Mutant
Allmax
Mammoth
PerfectShaker
current projects
Current ventures focused on culture, community, storytelling, and brand revival.
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